Hungry for adventure? Look no further than the latest Hardees commercial, where a meteor shower in the shape of a mouth-watering burger is raining down from the sky. Watch as the brave hero navigates through the chaos to get his hands on the ultimate fast food feast. It’s a burger lover’s dream come true!
— PROJECT NAME
HARDEES – Go all in
— ROLE
Art Direction
CGI
Post Production
Color Grading
— DIRECTOR
Angelo Cerisara
— PRODUCTION
Big Kahuna
BRIEF
- Burgers from space? You bet! Create a meteorite avalanche in the shape of everyone's favorite fast food with Hardees.
TIMING
3 weeks.
TASKS
Create the burger meteorite in a realistic way. Crowd simulation and matte painting.
CHALLENGES
Create a meteorite avalanche in the shape of a burger? No problem! Well, except if you don't have the right sauce. We had to tackle the challenge of bringing this wacky idea to life, using our creativity, technical skills, and most importantly, tons of ketchup. But the end result was worth it! And as a bonus, we now have a stockpile of frozen burgers for the next 10 years.
CREDITS
PROD
Creative Director : Nicolas Martinez
Executive Producer : Nicolas Martinez
Post Producer : Melody Pang
Prod Coordinator : Andrea Souki
2D
- Lead : Lorenzo Lovera
- Comp : Nicolas Martinez
- Comp : Paula Sinoga
- Comp : Aleix Fabregas
3D
- FX : Miguel Curto
- FX : Manuel Revuelta
- 3D : Gerard Rodriguez
COLORS
- Marc Insa