— PROJECT NAME
Our client tasked us with creating a visual world that could effectively convey the duality of the Pepsi logo. We were challenged to bring both sides of the logo to life in a way that was believable and captivating for the viewer.
5 weeks from the original creative brief received, we went on shoot straight away.
We participated from the start of the concept, to develop the mood and a believable universe. From crowd extension design to background matte painting in order to create an infinite world.
Through our design process, we aimed to rise up to this challenge and deliver an immersive visual experience that would engage and inspire our audience..
We may have started from nothing, but we rise up with a fantastic universe bringing the story of Hash.
Creative Director : Nicolas Martinez
Executive Producer : Nicolas Martinez
VFX Supervisor : Nicolas Martinez
Post Producer : Viviana Niño
Head of Production : Melody Pang